Why Education Platforms Are Becoming More Important Than Traditional Agencies
Traditional agencies are not disappearing. They still matter in many markets, especially where personal guidance, visa support, and application handling remain highly valued. But the structure of student decision-making is changing, and that change is increasing the importance of education platforms. QS’s 2025 Global Student Flows report shows that pre-enrolled international students now move through a wide decision environment involving family, current-school advisors, student ambassadors, agents, and digital information channels. In that same survey, 70% said they would discuss study
